The program aims to produce graduates equipped with proficiency in communication science, expertise in the Thai language, abilities to utilize technology, and demonstrate professional ethics. This entails effective communication skills in listening, speaking, reading, and writing for job performance, being dependable experts in the Thai language, capable of providing accurate advice, knowing how to utilize appropriate technology to achieve goals, and performing all duties ethically

1. To produce graduates with expertise in the Thai language in line with the national strategies for human resource potential development, as outlined in the plan for higher education aimed at producing and developing the country’s workforce (2021-2027, revised edition 2023-2027).
2. To produce graduates proficient in Thai language for communication in various careers. The graduates must be able to exercise listening, speaking, reading, and writing skills integrated with knowledge and skills to adapt to change, demonstrate diligence, patience, and technological proficiency, and instill responsibility, honesty, and respect for societal rules, aligning with the needs of graduate users.
3. To produce graduates meeting higher education qualification standards in accordance with the undergraduate learning outcome requirements (2022), focusing on four areas: knowledge, skills, ethics, and personal characteristics.

1) Knowledge
PLO1 Ability to explain knowledge of Thai language, literature, and culture.
PLO2 Ability to apply knowledge of Thai language, literature, and culture. For content creation, writing, public relations work and academic work.
PLO3 Ability to explain knowledge in the humanities, general social sciences, changes in digital technology, and the use of information technology in the Thai language for communication. 

2) Skills
PLO4 Possess communication skills in Thai and English for everyday use and work in the Thai language for communication, including listening, speaking, reading, writing, and presenting work as intended. In the case that students choose to study Chinese, they should be able to communicate in Chinese in daily life.
PLO5 Possess skills in using information technology for searching, collecting, compiling, analyzing, and presenting academic work, including use in everyday life.
PLO6 Possess thinking skills and the ability to analyze logically to solve research problems in the Thai language with academic ethics.
PLO7 Possess self-care skills to create good health. 

3) Ethics
PLO8 Exhibit honesty and gratitude.
PLO9 Express responsibility for oneself, social regulations and professional ethics. 

4) Character
PLO10 Recognize the value of Thai identity, exhibit a spirit of volunteering, and serve as a support for others in the Thai language.
PLO11 Demonstrate discipline, leadership, skills to be both as a quality leader and a follower, ability to work together as a team.

1. Currently enrolled in Grade 12 (Matthayom 6) or have graduated from Grade 12 (Matthayom 6) or equivalent.
2. A cumulative grade point average (GPAX) of at least 50 from the most recent 4 semesters.
3. A minimum of 3 credits in Thai language courses, with a cumulative grade point average in this subject group of at least 00.

Remark: Admission criteria are subject to change for each round of enrollment as appropriate.